Foreign Relations of the USA - Free Essay Example

Sample details Pages: 5 Words: 1606 Downloads: 8 Date added: 2017/06/26 Category Politics Essay Type Narrative essay Did you like this example? Foreign Relations of the USA 1 Israel is more important to the USAs national interests than the Arab countries of the Middle East The United States does not offer help to Israel to persuade Israelis and their pioneers that American qualities are great, or to purchase impact at the UN. That the two countries offer numerous values and parallels in their notable advancement gives a characteristic and real bond. Both countries offer Judeo-Christian qualities. They are focused on human rights and the standards of opportunity, correspondence, and pluralism. Furthermore both countries were assembled by waves of outcasts or abused migrants who looked for religious, political, or financial opportunity. Actually, most American financial help to Israel since 1948 has been reserved to acknowledge imparted values.2 Early in their relationship, the United States in 1951 gave Israel a $65 million long haul advance to retain Jewish Displaced Persons (Dps) after the Holocaust, and other Jewish outcasts from Arab nations. In the 1990s, the United States gave insurances to business advances to help retain a million Jewish outsi ders from what was then the Soviet Union. Israel has reliably reimbursed such helpful advances in full, while different countries have defaulted on their obligations to the United States. Discussed reasons On an individual premise, the two countries likewise impart solid ties, as a mind dominant part of Israelis have relatives and companions in the United States with whom they keep up close contact. Indeed, the quantity of telephone calls in the middle of Israel and the United States positions as one of the most noteworthy every capita on the planet. In spite of proceeded with roughness in the Middle East, tourism has since quite a while ago assumed a critical part between the two countries, with countless Israelis and Americans going to one anothers nation yearly. U.s. fringe control figures for 2002 demonstrated that overall the quantity of Israeli nationals entering the United States positioned fourteenth (up from sixteenth), with 263,097 entrances. That speaks to Israeli b usinesspersons and vacationers, including families in the midst of some recreation or going by relatives from a populace of 6.3 million. To admire the numbers, different countries that rank higher incorporate tenth spot Brazil with a populace of 172 million and ninth place Italy with 57 million individuals. Numerous Americans and Israelis examine in one anothers nation and even build residency. A huge number of Israelis have settled in the United States,3 and more than 120,000 North Americans have settled forever in Israel,4 which has the biggest group of American ostracizes after Italy. Like Americans, Israelis live in a milieu that energizes free considering, opportunity to create their abilities, and a urge to enhance. Therefore, Israel has spearheaded advances in fields extending from agribusiness and biotechnology to information transfers and country security. Perceiving that basic characteristic, the United States and Israel have produced an educated person, key collusion t hat works on government and state levels. The principal cooperation included joint examination into reciprocal innovative work skeletons in farming and modern engineering. The projects are upheld with matching trusts from both governments. A noteworthy organized commerce understanding in 1985 was trailed by a U.s.-Israel cutting edge agreement in 1994, which empowered individual states inside the United States to build their own associations with Israel. One of the most established and most far reaching includes North Carolina, which energizes exchange, as well as joint exploration and innovation trades in material engineering, information transfers, and autism,5 a remarkable manifestation of worldwide collaboration. In the previous two decades, in excess of 200 key US innovative firms and corporations6 (Applied Materials, IBM, Intel, Microsoft, Motorola, HP, CISCO, and others) have opened Rd offices in Israel. In 1998 Israel was second just to the Silicon Valley in the quantity of new companies established yearly. That made Israel a guaranteeing venture site as well, and the quantity of dynamic funding finances in Israel hopped from stand out to 100 in the 1990s, the majority of which were to a great extent or entirely subsidized with U.s. capital.7 In 2003, five Israeli firms made Forbes magazines rundown of the 50 most dynamic investment finances on the planet. Additionally, a huge number of Israelis hold key positions in American hello tech organizations. While numerous individuals are persuaded that U.s. help for Israel is determined by the American foundation and U.s. national hobbies, the certainties dont help this hypothesis. In all actuality for a considerable length of time U.s. remote arrangement and protection masters contradicted supporting the formation of Israel. They then likewise contradicted the huge American financing and strategic help that supported the persuasively settled state and that gave an unlimited free pass to its forceful e xtension. They were basically defeated and inevitably supplanted. In the same way as other American approaches, U.s. Center East approaches are determined by an uncommon investment hall. Nonetheless, the Israel Lobby, as it is called today in the U.s.[1], comprises of immeasurably more than what the vast majority imagine in the saying hall. As this book will exhibit, the Israel Lobby is significantly more effective and pervasive than different halls. Segments of it, both people and gatherings, have worked underground, furtively and even illicitly all through its history, as archived by researchers and members. Furthermore despite the fact that the development for Israel has been working in the U.s. for over a hundred years, most Americans are totally uninformed of this development and its chaperon philosophy à ¢Ã¢â€š ¬Ã¢â‚¬Å" a measure of its exceptional impact over open information. The accomplishment of this development to attain its objectives, somewhat because of the s hrouded nature of much of its movement, has been stunning. It has additionally been at practically unbelievable expense The accomplishment of this development to attain its objectives, somewhat because of the concealed nature of much of its movement, has been stunning. It has additionally been at just about impossible expense. It has prompted enormous catastrophe in the Middle East: a hundred-year war of viciousness and misfortune; consecrated area absorbed distress. Likewise, this development has been significantly harming to the United States itself. As we will see in this two-section examination of the star Israel development, it has focused on essentially every noteworthy area of American culture; attempted to include Americans in terrible, unnecessary, and significantly unreasonable wars; ruled Congress for quite a long time; progressively figured out which hopefuls could get to be not kidding contenders for the U.s. administration; and advanced extremism to a whole popul ace, religion and society. Not long after the Emancipation Proclamation, President Abraham Lincoln met a Canadian Christian Zionist, Henry Wentworth Monk, who communicated trust that Jews who were enduring persecution in Russia and Turkey be freed by restoring them to their national home in Palestine. Lincoln said this was a respectable dream and one imparted by numerous Americans. The President said his chiropodist was a Jew who has such a large number of times put me upon my feet that I would have no complaint to giving his comrades a leg up.' In 1883, Emma Lazarus, the artist whose words are recorded on the Statue of Liberty, composed that Palestine ought to be as a Home for the Homeless, a Goal for the Wanderer and an Asylum for the mistreated and a country of the denationalized. In 1891, slaughters impelled by Czar Alexander III incited an objection by numerous noticeable Americans, including the Chief Justice of the Supreme Court and Speaker of the House. Rev. William E. Blackstone and Cardinal Gibbons displayed a request marked by the individuals who were worried about the destiny of the Jews in Russia to President Benjamin Harrison and Secretary of State James Blaine. They required the first global meeting to consider the Israelite case to Palestine as their antiquated home, and to advance in whatever other simply and fitting way the reduction of their misery condition. Why not give Palestine once again to the Jews once more? As per Gods circulation of countries, it is their homeà ¢Ã¢â€š ¬Ã¢â‚¬ an unavoidable ownership from which they were ousted by energy. Under their development was a surprising productive area, managing a huge number of Israelites, who modernly worked its slopes and valleys. They were agriculturists and producersthe focal point of progress and religios After Wilson left office, his successors communicated comparable backing for the Zionist endeavor. It is outlandish for one who has learned at all the administrations of the Hebrew individuals to stay away from the confidence that they will one day be restored to their memorable national home and there enter on another but then more prominent period of their commitment to the development of humankind, said President Warren Harding. Calvin Coolidge communicated his sensitivity for the profound and extreme yearning which discovers such fine outflow in the Jewish National Homeland in Palestine. Palestine which, devastate for a considerable length of time, is currently restoring its childhood and imperativeness through excitement, diligent work, and selflessness of the Jewish pioneers who drudge there in a soul of peace and social equity, watched Herbert Hoover. Congress was no less thoughtful to the Zionist objective. One can think once again to the joint Congressional resolutions of 1922 and 1944 that consistently passed an underwriting of the Balfour Declaration. The House Foreign Affairs Committee expressed in 1922: The Jews of America are si gnificantly intrigued by securing a National Home in the aged area for their race. For sure, this is the perfect of the Jewish individuals, all around, for, notwithstanding their scattering, Palestine has been the object of their worship since they were ousted by the Romans. For eras they have petitioned God for the come back to Zion. Amid the previous century this supplication to God has expected reasonable structure. 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Flexibility, And Teamwork Guide Our Recent School Design

Flexibility, and teamwork guide our recent school design. Each newly constructed school building is expected to serve its purpose far into an unpredictable future; therefore, the key challenge for designers is to attain flexibility (Copa Pease, 1992; Dudek, 2000; Jilk, 2005; Nair Fielding, 2005). This demand for flexibility applies to many different features of a school building, such as spaces and environments for different group sizes and learning styles, dynamic boundaries and the ability to change facilities. Open spaces, movable boundaries, as well as shared spaces allowing for interactions in flexible groups seem to be replacing traditional classrooms that ran along confining corridors. The original school, founded in the 1890s,†¦show more content†¦(Baker, 2012). Around the turn of the century, many books were written on the appropriate design and construction of school buildings, in which environmental systems are covered in depth (Briggs, 1899; Hamlin, 1910; Mills , 1915). Although many of these texts focus heavily on plans and layout suggestions, there was a great deal of attention paid to the proper lighting and ventilation of classrooms and schools as a whole. An early model for the standard adequate classroom was drawn up by Horace Mann, an early educational reformer, which called for standard rows of desks, and windows on both sides of the room. It was this movement, known as the Common School movement, which popularized the notion of free schools paid for by local property taxes, which grew over time in the first half of the 19th century across the country. (Baker, 2012). Schools needed to follow different principles, from the need to be open to the air, to the need to be quickly built, and to the need to provide space for multiple modes of instruction. (Baker, 2012). â€Å"[t]he school building should be simple, dignified and plain and should be built of the most enduring materials procurable; first, because this contributes to safety , permanence and endurance, and second, because the true character of the building will be best expressed through such materials† (Mills, 1915, p. 34). Good ventilation was of fundamental importance to school designers at the

Civil War Research Paper Free Essays

Whatever the case maybe, there is no one reason why men and now woman enlist in their nation’s army when war is upon them. In analyzing the Civil War, many explanations exist why Southern men were willing to fight their own brothers and sisters of the North in efforts to defend their way of life. The same can be said for the North, why they felt the need to sacrifice many of their own lives and take the lives of their brothers and sisters of the South’s to restore the Union. We will write a custom essay sample on Civil War Research Paper or any similar topic only for you Order Now There are multiple reasons why Northerners and Southerners took up arms against each other in the Civil War, and they varied from individual to individual. It is a well known fact that Abraham Lincoln (the president of united States urine late 1 ass’s) effort and his influence ended up in slavery abolition through our United States. To believe that northern states won the civil war because there army was the last to stand is correct, but there were other major reasons for their victory, in it incorrect to say North won because its army standing last in the battlefield is the main reason for their victory. In fact their army to be last in the battle field was also a result of one of these key reasons for their victory itself which were established long before the civil war. Lincoln decisions were against traditional values. He choose to immobile the resources of the Union to enhance the power not only to the federal government but to also form a class of capitalist entrepreneurs. The South at this time suffered economic distress, the North went into war at a time of prosperity. This nourished the profits of industry and economy flourished. New England mills supplied the army with materials such as uniforms, blankets. While Pennsylvania coal and iron workers rapidly expanded their production. Merchant industries produced boots, shoes and meatpacking to supply the army needs. Agriculture also flourished due to litigation moving westward, with machinery and immigrants replacing labor. One of the vital reasons for Northern States in the civil war success was their influence all over United States. The impact started in early sass’s long before the civil war when the united States developed (in the north) a strong industrialized economic nation. More and improved technology required less labor which decreased its dependency on slaves. Even the farming was now based on technologies like tractors which required less labor work. Which describes the situation in the sass’s as increased industrialization. Steam rower, advanced interchangeable parts, assembly lines, and mass production contributed to the expansion of factory industry and Agriculture, mining, and manufacturing expanded because of more rail transport. The above mentioned quotes described the change in system of work through Industrialization which even covered the Plantation and Agriculture, thus ultimately lessening the dependency on slaves. The war benefited the north dramatically. Abraham Lincoln in 1860 tried to be neutral in the slavery issue. He had no purpose, directly or indirectly, to interfere with the institution of slavery in the States where it exists. He believed he had no lawful right to do so, and no inclination to do so. The intentions Of Abraham Lincoln to get neutral people on the slavery issue on his side. So we get the idea that post war Abraham Lincoln tried to bring his influence on people. This created new tensions amongst the southerners and Northerners and lead to changing in people’s sentiments into the northern favor. Abraham Lincoln gained the sympathy of the people since they pushed negotiations till the end. The North coalesced behind the Union cause after the attack on Fort Sumter. With the election of Abraham Lincoln in 1 860, six southern states chose to withdraw from the Union. Last-minute efforts at compromise, like the proposal failed, and Confederate forces fired on federal troops at Fort Sumter in Charleston Harbor. The situation in the Fort Sumter and states that Union pushed for last minutes talks which failed. For many Northern women, the civil war gave women new opportunity’s. They took advantage of the wartime labor shortage to move into jobs in factories and into certain largely male professions, particularly nursing. The expansion of the national government also opened new jobs such as clerks in overspent office’s. Only retail sales, government jobs, retail sales, and nursing were permanent in the workplace. With women taking part in these new opportunity’s they took a direct part in the military campaigns. Which empowered the North in regards to the United States Sanitary Commission emerged as a centralized national relief agency to coordinate donations on the northern home front. The North prevailed over the South due to major reasons which included the insufficient supplies, insufficient troop numbers (not so bad in the beginning, but desertion and lack of fresh manpower meant the South could not replace asses and every battle won or lost, brought them closer to the end). Politics and bad General Officers (General Brannon Bragg probably the best example. Jefferson Davis is ultimately to blame here). Some ways that the South was successful in the beginning were following up early victories (like Shiloh) and breaking the will of the north early on while the South was fresh, relatively well supplied and had high morale. The South had a limited amount of time before the above factors would wear her down. Lee had a golden opportunity at Gettysburg and threw it all away. The death of Stonewall Jackson was the ingle biggest blow. Even so, had southern commanders been more aggressive on Day’s 1 and 2, the tactical positions would not have gone to the Union and Lee would have pushed them right off the field. Still†¦ Pickets charge was a foolish decision and completely unnecessary. Lee should have simply picked up and move around the union troops and either picked another field or marched on Washington itself. Lee might have ended the war with such a siege without having to take Washington. As it was, those in D. C. Acted like the rebels were outside the gates and were in a panic. Even if the only thing Lee did was march through the north, he would have been using Northern supplies and making the northern armies follow him around, while instilling dread throughout the north. Had he followed Sherman â€Å"Total War† principle in the north, Lee would be as infamous as Hitler, but the South would be its own country. As General Alongshore later put it, â€Å"We should have freed the slaves first and then fired on Fort Sumter†. If the South had freed the slaves at any point prior to Lincoln emancipation, the south would have had an infinitely better shot at European assistance. A few more early victories. The south was making a serious bid for English and French assistance and they darn near had it. Both were looking for just a little bit more proof that the south had a real chance and French and English support would have ended the naval blockade as well as the supply shortage. They just wanted to be sure they were backing the eventual winner. The loss at Gettysburg and ultimately, the emancipation ended this as a real possibility. Stopping Sherman before he reached Atlanta. Despite fighting a losing war, the south was wearing down the will of northern civilians. The south had far more victories than they were expected to have, the casualty tolls were far higher and Lee continued to outnumber the Northern commanders until late in the war. After years of fighting, Lincoln was himself sure of defeat absent a miracle. Had Jefferson Davis and a few southern generals gotten their act together and fought with this goal in mind, they may have pushed Sherman back to almost pre-war borders. With Lincoln defeat to a candidate running on a platform of ending the war, a ceasefire and peace agreement would likely happen in early 1865. Any effective break in hostilities would mean a win for the South and possibly new chance of European support if the war continued. The South succeeded because they wanted to protect the institution of slavery which they perceived as being threatened by the Republican Party and the Lincoln administration. It was largely about slavery. If there is doubt, read this: â€Å"Our government is founded upon the supposition†¦ That the white man is not equal to the black man, that slavery is his natural and normal condition†¦ Our government is the first in the world to be founded upon this†¦ Fact† (approximate quote) –Alexander Stephens, Vice President of the Confederate States of America, 1861. Quoted in BATTLE CRY OF FREEDOM by James M. McPherson. (By the way, Lincoln did not tax the South into seceding from the Union most of them seceded after his election but before he took the oath of office. Also, the North mostly fought for union, not against slavery)because they thought the new republican administration was going to take steps to abolish slavery and they wanted to protect that institution. The Declaration of Independence did not proclaim the existence of one new nation but rather Of thirteen independent and sovereign states. If you look it up in the dictionary you will find that the word state is actually synonymous with country. When the Constitution was written each of these states acted in its own sovereign capacity to decide whether or not to join the union. None of them had to. Indeed, George Washington had already been sworn in as president and the first congress was already in session before Rhode Island decided to join. The Constitution specifically gives some powers to the federal government and explicitly reserves all other powers to the states. Based on all this it could reasonably be argued that the states still possessed the sovereign power to withdraw from a union they had entered voluntarily. The Southern states put his theory to the test by attempting to secede. The political reason for their secession was to protect the institution of slavery which they saw as threatened by the new Republican party. New Englanders had contemplated secession at the Hartford Convention. While it was obviously the position of the Union that the Union could not legally be dissolved, its fair to say that the South had at least some basis to say that they could leave the Union. The concept of a ‘state’ was much more important in the 1 8th and 19th Centuries-The government wanted the southern states to give up their slaves. During the civil war slaves played an important role in the victory of Union. There were three types of slaves amongst them were the House workers who were treated as shadows. This lead to intelligence leak to the north since the owners spoke important information in front of the slaves. This was a vital role in the victory of North. During the Civil war another reason for the loss of South was their own faults. First of all as they entered Pennsylvania the confederates terrorized and stole goods from the local people. Secondly there army was pretty much spread out in Gettysburg, and the union troops ere on high grounds. 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Creating value Through Business Model Innovation MIT Sloan Management

Question: Describe aboiut the Creating value Through Business Model Innovation for MIT Sloan Management? Answer: Introduction Branding is a concept, which extends far beyond the marketing of brand name. Brand is used in businesses, marketing of products and the process of advertisements. Branding involves the process of creating a unique name and identity of a product or service in the mind of the customer. Brand management is the continuation of this process, maintaining the brand name. This involves a number of strategic implementation by the company for sustaining the brand image. This study involves the discussion of strategic brand management process for analyzing the brand and an overview of the customer based brand equity model. Later part of the study will involve the brand strategies used by a brand. For getting a better understanding, the researcher has taken Apple Inc. as a case study. Analysis of brand using MIT strategic Brand process Model Strategic brand management process involves four steps, which are: Identifying and establishing of the brand positioning this involves the act of designing the company's offer and image so that it occupies a distinct and value place in the mind of the target customer. The key concepts are the points of difference, which convinces the user about the positive features of the product and how it is superior to the competition product. The mental map that is responsible for the visual depiction of the various associations linked to the brand in the minds of the consumers. The core brand associations is the subset of associations, which are both benefits, and attributes which is characterizes the brand, and the brand mantra, which is the essence of the brand. Planning and implementation of brand marketing programs with the key concepts of choosing the elements of the brand like the different brand elements logos, images, packaging, symbols, slogans etc. different elements have different advantages. Integration of the brand into the activities of marketing and supporting the marketing program, these make the biggest contribution and can create strong, favourable and unique brand associations in a variety of ways. Leveraging the secondary associations, like when the brands are linked with source such as countries, characters, sporting or the cultural events etc. In essence, leveraging the other associations for the brand for creating some associations of the brand's own equity and some for the marketers as well Measurement and interpretation of the brand performance, which includes the brand audit, for the assessment of the source of equity of the brand and for suggesting ways to improve and leverage it. The brand value chain helps in the better understanding of the financial impacts of the brand marketing investments and expenditures. Brand equity measuring system includes a set of tools and procedures, which help the marketers in taking any tactical decision for a short rum for on long-term basis (Worm and Stefan, 2012). Growing and the sustaining of the brand equity defines the brand strategy that captures the branding relationship between the various products or services offered by the firm using the tools of brand-product matrix, brand hierarchy and brand portfolio. Managing of the brand equity over the time requires taking a long-term view as well as a short-term view of the marketing decisions as they will affect the success of future marketing programs. Managing the brand equity over the different geographical boundaries, segments of the market and different cultures, requires the international factors to be taken into account along with different type of the consumers. And the specific knowledge about the experience and the behaviours of the new geographies or market segments when expanding the brand overseas or into new market segments (Uggla and Henrik, 2014). Analysis of advantages of stronger brands over weaker brands using Customer Based Brand Equity model A customer based equity model includes the establishing of proper brand identity, which is setting up the breadth and the width of brand awareness. This creates an appropriate meaning of the brand with the help of strong, unique and favourable brand associations and also elicits accessible and positive responses for the brand (Starcevic and Sladjana, 2013). Finally, this model forges the brand relationships with the customers that can be characterized by intense and active loyalty. Figure 1: Customer based brand equity model (Source: Schmitt, 2012) Step 1 Salience (who are you) involves the creation of brand awareness, the brands needs to stand out and is recognized by the customers. Brand perceptions needs to be correct in the mind. Step 2 is the brand meaning (what are you). Here identification of the brand and communicating it is done. What the brand is all about. Performance and imagery are the building blocks. Step 3 (what do I think or feel about you) is the response from the customers after they have made a perception about the brand. The response will be based on judgements and feelings. As per (Schmidt et al. 2014), the response can be bad and can be good as well. Customers judge the brand on the quality, credibility, consideration and superiority of the brand. How the brand makes them feel is another crucial factor. Whether they feel warmth, fun, secure, excited, all of it varies. Step 4 includes the brand resonance (how much connection would I like to have with you). It is the most difficult and the most desirable le vel. Brand resonance is achieved when the customer feel a deep psychological bonding with the brand. The strong brand have rich consumer awareness, the users are well aware of the brand, and keep themselves updated about it in contrast to the weak brands which have poor consumer awareness (Ren et al.2013). Proper brand awareness opens up more scope of expansion and maximizes brand equity, which is important for the financial benefit of the company. The brand Apple leverages its brand equity for charging premium charges for its products. Products of Apple like the iPhone, iPad, iPod create sufficient value for the companies which include brand value in the balance sheets as an asset. Weak brand names provide very little or no brand equity and in turn confer no value added onto a product or service. The strong brands enjoy repeated sales in comparison to the weak brands, which mean the customer is loyal to the brand. Apple have got a strong brand name which entices the users to purchase the product time after time. The customers of Apple do not tend to switch brands very easily. It takes money time and resources for the creation of a strong brand name, and this area is not be plunged on by any organisation. The brand equity and customer franchise of Apple Inc is very strong, like the preference of Apple among the Mac community has kept the brand alive all over these years and enable the company to sustain its prices, which is at a premium to the customers (Punyatoya and Plavini, 2014). Apple Inc branding strategies The brand appeal of Apple products lie in the unique features that can be considered as its unique selling proposition. The sustainability of any brand in the market is hugely dependent on how much brand appeal does the product has (Musekiwa, et al. 2013). The constantly growing competitive market demands to build a strong bond with the users. Brand appeal by Apple can be done on rational basis or taking the emotional point of view. Rational Approach by Apple would include convincing the users based on the features of the device. When it come to investing money, a lot of thinking process comes into play, which most importantly includes getting value for money. Emotional appeal is taken into consideration when the user is attracted to the brand due to emotional reasons (Mamula, 2012). Apart from the long term, faith on the brand, the marketing and advertisement for promoting the product also has impact on the buyers significantly. However, the brand strategy mainly focuses on the customer's emotions, as the brand personality of Apple is all about lifestyle, imagination, innovation, aspirations, and providing power to the users by the means of technology. Apple have the power of employee engagement, where the workers are not mere users but also Apple enthusiasts. The company have a singularly powerful store strategy, where they own and operate more than 434 stores in 16 countries (Liu et al. 2013). Apple Inc considers its mission carefully, and beyond just making money. It pays special attention to the employee engagement around the brand's values, and constantly focuses on innovation of the product. The brand strives to control the chain of communications as much as possible along with the channel of distribution. Figure 2: Maximum portfolio value (Source: Hanna, 2012) The blue ocean strategy implementation by Apple has allowed it to reconstruct the boundaries of the market, and focus on the bigger picture rather than just the numbers. Apple implemented the strategy for the iTunes for making it more preferable application software for the users. This strategy was unique, as the success of the iTunes would feed into other hot product by the same company like the iPod. As it is a more design driven organisation, it puts the customers at the centre of the product innovation, which creates the need of the product, and Apple exploits the newly created market share getting an edge over its competitors (Gabrielli, 2012). The brand portfolio for Apple is the effective creation, development and the management of brand assets in accordance to the simultaneous top and bottom line growth, the maximum portfolio value can be attained by accessing the new market as well as the customers like FedEx, efficiency in the investment like ups, strengthening customer rel ationships like GE or uncovering the latent brand potential like Apple Inc. Figure 3: portfolio of Apple Inc (Source: Fayrene, 2011 ) Equity engine and importance of customer feedback An equity engine is a modelling technique, which is used for measuring the strength of a brand in the term of its emotional as well as functional benefits as perceived by the customer. It performs the evaluation and measurement of how individual user perceives the three main drivers of a brand value namely the affinity, performance and the price (Clatworthy, 2012). The Affinity involves the consumer's emotional relationship with the brand, which is most difficult to measure like the trust afforded by Apple and the prestige associated with its products. Performance is measured using the attributes regarding the functions, which are specific to the market (Radon, 2012). Like for Apple the product features, how much user friendly it is. A qualitative research is used for carrying out the separation of the mentioned attributes. Finally the price factor and the perception of the customer regarding it Customer feedbacks have got a vital role in making a brand and retaining it. It helps in the improvement of the product of service. In view of Zott and Pearson, (2012), a customer is the biggest critic of a product, so listening to them is the only way to guarantee the creation of a product or service that they actually want. The most innovative companies create a product that meet their customer needs and exceeds their expectation like Apple Inc. Customer feedback offers the best way to measure customer satisfaction, which helps in determining whether the product is meeting the expectation of the customer or not. It also provides actionable insight for creation a better customer experience, which involves getting directly in touch with them and gives them a personalized experience. Customer feedback is crucial for retaining a customer, as it offers a line of communication with them so that it can determine if they are not happy with the product (Allaway et al.2011). It also delivers tangible data which can be utilized for making a better business decisions and can be also used to identify the customer advocates. These customers will give high scores and will recommend the product to others as well. Conclusion The study includes the discussion about brand management process of a Apple, along with a detailed explanation of the various branding strategies implemented by Apple Inc. The customer brand equity model helps in the understanding of importance of stronger brand over the weaker one in context to Apple. The study also explains the importance of customer feedback. References Allaway et al. 'Customer Based Brand Equity, Equity Drivers, And Customer Loyalty In The Supermarket Industry'. Jnl of Product Brand Mgt 20.3 (2011): 190-204. Web. Zott, C., and Pearson, A. (2012). Creating value through business model innovation.MIT Sloan Management Review,53. AR, Radon. 'Unintended Brand Endorsers Impact On Luxury Brand Image'. IJMS 4.1 (2012): n. pag. Web. Clatworthy, S. (2012). Bridging the gap between brand strategy and customer experience.Managing Service Quality: An International Journal,22(2), 108-127 Fayrene Yew-Leh Chieng,. 'Customer-Based Brand Equity: A Study On Interrelationship Among The Brand Equity Dimension '. AFRICAN JOURNAL OF BUSINESS MANAGEMENT 5.30 (2011): n. pag. Web. Gabrielli, Veronica, Silvia Grappi, and Ilaria Baghi. 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